Evaluation... In what ways does your media product use, develop and challenge forms and conventions of real media products?

Evaluation... In what ways does your media product use, develop and challenge forms and conventions of real media products?

During our media project we both developed and challenged conventions of real media products.
we studied the music video work. We needed to ensure that we followed the conventions of our chosen genre which was pop. We were able to study the genre and help to develop ideas of our own by looking at videos already published by artists such as the Saturdays and the spice girls.
we noticed whilst studying the videos that most of the videos want to convey a 'girl power' vibe to the audience, we wanted to help to do this by using the convention of the power triangles used in the video we were studying and other music videos we have seen. We also used the conventions of sex appeal that we found were being used in videos with a similar genre. This effect is used in other videos were girls wear racy or tight clothes that show off their figures and wear seductive make up and well groomed hair. This is done to attract a wider audience and appeal to both genders.

costume plan < by clicking this link you are able to look at our costume plan that we devised in our planning stage. This shows the costume ideas that we had initally and by looking at this link
costume comparison we are able to see the simularities with the style of prevogative outfits.




Another convention that we found to be quite common was an incorporated dance routine into the video. In the 'work' music video by 'The Saturdays' a music video was incorporated and we decided to use this convention but however, not copy the dance move for move but challenge the convention and add some of our own dance moves into it. The position of the group in the dance routine also uses the conventions of traditional music videos in the genre of pop.




















The locations we used were also conventional to the music video 'work' that we studied; the dance in the original music video was filed on a stage looking back ground. In our video we also did a similar back ground to our dance, to make it look like a stage. We also have back ground such as walls and steps that look similar to the ones in the original music video.


















In terms of camera angles we were able to use a varity of differant camera shots and angles which are conventional to girl band music videos. In this picture you will be able to see that in the 'Saturdays' video they use a variety of high and low angle shots, this shows the dominance of the girl group and also gives the audience a chance to see the girls performance from differant angles.




















We also challenged some conventions as we incorporated some of our own ideas into our music video; this is such as doing the dance routine on our own and filming outside with the sunshine in the back ground. This meant that we were able to give new ideas to the video production but still appeal to our genre and target audience.