Audience

Our target audience will be for a wide range of people. the age for our target audience can range as high as 40 as pop in the genre that any range of age can listen to. Our particular song
and video is set for a audience of teenage girls ranging from the age of 11-25. The girls would be into fashion and make up as that is a main convention of our video. They might attend collage and enjoy listening to music. They could have a part time job and enjoy going out on the night.


Audience feedback

When our audience have finished watching the video we want them to feel as though they admire the clothing and make up that we are wearing. We want the target audience to feel like they really have been able to relate to what they are watching and enable them to feel as though it could have been them dancing in the video and attracting the attention of the opposite sex. The aim of our video is to make the viewers want to get up and dance with us so we had the moves accessible for people to learn, so therefore they are not to complex to copy. We want the audience to feel sexy as they dance to the choreography so it is important that that is how we come across the the target audience.

Audience engagement.

In order to engadge our audince we must keep them entertained in what they are watching. This means that no shot should go on to long as that can give the audience chance to get bored with what the are watching. The shots need to be quite choppy and include lots of visual light and camera angles to make it more interesting. The music in the video is quite choppy and has a few differant beats in the song. This therefore means that the video and dancing must be simular to it and cohere with the tempo of the song.

shooting list

We also needed to make a list of places were we were going to shoot.
we made a plan that would suit all of our schedules and decided that we would shoot the dance part of the video in the dance room in our school. this space would be a better place for us as it would be free in all the times that we would need it. We then decided that we should shoot outside on the zebra crossing to create the effect of as long shot that includes all of us dancing and walking together

loaction planning

For our video we need to decide were the best places there are to film to create the best possible effect for our video.

We decided that we needed to make best location shoot to fit in with the genre of the film. This is a shot of the zebra crossing that we will be able to walk across in time to the song. thease pictures also show the zebra crossing from another angle. We also have the stage were we we do our preformance with the dance routine and singing and finally the white back ground and steps were most of the single shots will be preformed.

Test Filming

To ensure our filming will work when we film the final piece we took the camera to the places were we are going to film and set up some test shoots. This is of high importance when making a video as it ensures that when you come to film the main peice less errors can be made on the day were we film for real. We were able to frame the camera to what we want to include and what we dont want to include, We were also able to to experiment with some high angle shots and some low angle shots to see if it would work.

We did a test shoot in the studio were most of the single shots will be filmed and we did some on the stage and outside.

It is important to check the lighting outside to make sure that we know were the sunw ill be shining on the day that we film, therefore we would be able to get the correct amount of lighting into our shots.

Editing

To edit our filming for our video we will use Apple mac computers. We will be able to have a backing track to support our video and then edit our video accordingly.

Copyright

In order to use the song 'work' by the Saturdays we will have to ask permission from the record company that originally produced and distributed it.
The label that produced the song was Fascination, Polydor.

The writer
Ina Wroldsen, Harry Sommerdahl, Kalle Engström
The producer
Harry Sommerdahl, Kalle Engström

We drafted a letter to send to polydor in order to recreate thier song and video.

Dear Harry Sommerdahl, Whom ever it may concern.

We are year 13 media group studying in John Cabot Academy and we are interested in doing a cover of the song that you produced 'Work' preformed by The Saturdays. Please be assured that we will not be using your sound track for any money making purposes.

Yours Sincerely
Stephanie Daisy Izzy Nicole

It is important to ask permission to cover a song that has already been produced in teh industry as they may have copyrighted the song to the label.